Brand Engine — 2023
Midnight Sun Brewing
Client: Midnight Sun Brewing Co.
Problem
One of Alaska's oldest craft breweries needed a digital identity system that reflected their technical brewing precision and counter-culture heritage.
Approach
Designed a typography-first brand engine. The system was built as a component library to ensure consistency across web, social, and physical merchandise.
Execution
Full brand audit followed by a bespoke UI kit. Integrated a high-performance beer platform with dynamic inventory polling for their taproom.
Outcome
Unified the brand's digital presence, resulting in a cohesive experience that bridges the physical taproom with their online community.
Brand System Evolution
Before
After
100%
Unified
Real-time
Inventory
95+
Performance