Branding — 2024
Alaska PAC Rebrand
Client: Alaska Center for the Performing Arts
Problem
The iconic venue required a brand modernization that respected its 30-year history while establishing a digital-first identity system capable of scaling across massive outdoor displays and mobile ticketing.
Approach
Conducted a rigorous systems audit. We stripped away gradient bloat and legacy typography, introducing a high-contrast, scalable vector grid system.
Execution
Developed a comprehensive brand book, custom typography licensing, and high-fidelity 3D motion assets for their digital marquees. Fully responsive design language.
Outcome
A definitive, authoritative identity system that seamlessly integrated into physical wayfinding and digital infrastructure.
Brand System Evolution
// System Telemetry
- Grid System8pt Fluid Layout
- Primary TypefaceInter / Space Grotesk
- Motion DeliveryProRes 4444 / WebM
- Asset TypeVector & 3D Environment
99
Performance
100%
Adoption
Infinite
Scalability